Vibrantz Technologies’ Color Solutions business segment announces 2025 Color of the Year

HOUSTON, Dec. 10, 2023 – The Color Solutions business unit within Vibrantz Technologies recently announced its 2025 Color of the Year. The team’s color science and commercial experts have chosen “Cherry Glaze,” a warm and inviting red that exudes energy and a sense of strength and determination. This vivid shade immediately draws attention, enveloping spaces with warmth while inspiring boldness and confidence. As red is one of the most prominent colors in the visible spectrum, “Cherry Glaze” enables impactful color and design across myriad applications.

Each winter, Vibrantz’s Color Solutions team unveils a global Color of the Year, reflecting their commitment to anticipating market trends and fostering future consumer demands across diverse applications of color in the paints, coatings and thermoset plastics industries.

“Cherry Glaze is a bold and invigorating hue that symbolizes strength, energy and forward momentum as we embrace the possibilities of a new year,” said Barry Misquitta, president of Color Solutions at Vibrantz. “Daily, our expert teams are immersed in color trends, providing tailored solutions to empower our customers with a competitive edge. The selection of our Color of the Year reflects careful analysis and creativity, showcasing Vibrantz’s dedication to delivering innovative, high-performing and eco-conscious color solutions that inspire and energize the world around us.”

Vibrantz will unveil complementary Color of the Year palettes for North America, Latin America, Europe and Asia Pacific to better represent its global customer base. Each centered around a “Cherry Glaze” color, the four unique palettes will represent trending colors prevalent in their respective regions.

To learn more about the “Cherry Glaze” hue or other Vibrantz colorant offerings, visit vibrantz.com.

About Vibrantz Technologies

Vibrantz is a leading global provider of specialty chemicals and materials solutions whose purpose is to bring color, performance and vibrancy to life. Our technologies improve the functionality, safety and/or aesthetics of products across an array of applications and make their way into myriad consumer products. With key competencies in particle engineering, glass and ceramic science and color technology, Vibrantz has leading positions in specialty mineral and chemical additives for batteries, electronic components, agriculture and construction; pigments for paints and coatings, thermoset plastics and thermoplastics; and high-performance glass coatings and porcelain enamel solutions. Headquartered in Houston, Texas, the company employs approximately 4,000 people and operates 53 manufacturing sites across six continents. Visit vibrantz.com to learn more.