Every year, leading forecasting groups, colorant producers and paint suppliers pave the way for consumer trends across industries like fashion, interior design and packaging, setting the tone for the upcoming year through Color of the Year predictions. Vibrantz’s Color Solutions team releases a global Color of the Year each winter as part of their ongoing work to promote and meet future customer demand by identifying and staying ahead of market trends and encouraging broader and varied use of color in paints, coatings and thermoset plastics markets.

Last December, we announced our 2024 Color of the Year “Foggy Forest” – a tranquil grey-green hue that aims to reflect some of the calmness and rejuvenation often found in nature. This organic shade can easily be used in a variety of architectural and industrial paints and coatings applications, helping to create peaceful and relaxing spaces.

Daily, our cross-functional teams are immersed in color trends as we provide custom color matches, technical support, product recommendations and construct colorant databases for customers. Our annual color selection process includes thoughtful consideration and trend analysis, and is a wonderful example of the Vibrantz purpose in action as our team remains committed to bringing color, performance and vibrancy to life.

What does Foggy Forest represent?

Our 2024 Color of the Year ’Foggy Forest’ is a calming shade that represents well-being and restoration, both important as we enter a new year filled with possibility.

  • Name: Foggy Forest
  • sRGB: 105, 125, 109
  • Hex: #697D6D

Foggy Forest joins other earthy hues as a favored shade for 2024

Earthy hues similar to Foggy Forest are increasingly prevalent in consumer products. Automotive, fashion, recreation and interior design industries identify this soothing, green as a cozy neutral complement to the outdoor landscape.

Many color thought leaders have included green hues in their 2024 trend predictions, including:

  • Major paint supplier Dutch Boy labeled the deep olive shade “ironside” the 2024 Color of the Year
  • Popular interior design resources like House Beautiful list warm earthy color palettes and shades of green violets as a top architectural paint trend
  • Style influencers featured earthy hues as a bold and empowering trend as deep green colors take center stage.

How we choose a Color of the Year

As a leading global colorants supplier, we aim to predict color trends for the markets we serve. Our cross-functional teams are immersed in the world of color trends every day as we provide custom color matches, technical support, product recommendations and construct colorant databases for our customers. We take current styles into account as we predict how hues and undertones will develop and adapt to future movements.

Below are our complementary Color of the Year palettes for North America, Latin America, Europe and Asia Pacific to better represent its global customer base. With each utilizing a “Foggy Forest” base, the four unique palettes will represent trending colors prevalent in their respective regions.

Partner with our color science department

Staying on trend in the decorative market is critical for paints, coatings and thermoset plastics producers. We work globally with our customers and color merchandising providers to create solutions to best fit their needs by assessing customers’ current color space and recommending the best colorant ranges.

Katelyn Bevilacqua

Color Scientist, Color Solutions

Katelyn Bevilacqua

Color Scientist, Color Solutions

Prior to Vibrantz, Bevilacqua joined Chromaflo Technologies as a thermoset technical service technician in 2020. Since transitioning to a color scientist for Vibrantz’s Color Solutions unit, Bevilacqua provides technical support for colorants and the Innovatint software, is an active color marketing group member and leads the company’s global color forecasting effort. Bevilacqua received a bachelor’s degree in biochemistry from Youngstown State University where she worked as an undergraduate research assistant in the chemical engineering department.